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Search Engine Optimization
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| Search Engine Optimization is the process of making web sites and web pages in a way that they have the best ability of being picked by search engines to appear on the top pages of search results. After email and Instant messaging, close behind is using search engines as the third most done activity on the Internet.*
The most used search engines are Google.com (32%), Yahoo.com (25%), AOL.com (19%), MSN.com (15%), and Ask Jeeves (3%) in that order. The other hundreds of search engines account for only 6% of search engine use. This is as of May 2003, when there were over 4 billion searches done that month.* Commonly, when people look at the results a search gives them, the majority of people first try the actual results, then if those are not what they wanted, they go to the paid placements. Accordingly, those web sites that are in the normal search results get the most traffic and business. This is why search engine optimization is so important for a web site that is involved in commerce or needs to be seen to be successful. There are right ways and wrong ways to get on the search engines. We only promote and consult clients to use the correct ways that are approved by the search engines. Some people who promote themselves as search engine optimization experts resort to techniques that are considered "spamming" and often result in the banning of the web site entirely from the search engines. Web Site Optimization is making a web site the most effective it can be for both search engine optimization purposes and for visitors to the web site. Not only does a site need to be created or improved with visibility to search engines in mind, but with giving visitors a good impression and encouraging the visitors to take actions that are defined by the sites purpose. If you have an online store you want people to buy. If you have a web site for a restaurant you want people to go to your restaurant. With web sites, you need to define a purpose, know how to get people to see your web site, and then have them take actions that help fulfill your goals for the web site. We help you create an effective site working with your site designers as consultants (preferred) or creating the site for you. Contact Us now and we will evaluate your plan or web site. * Source: "Rising Clout of Google Prompts Rush by Internet Rivals to Adapt," The Wall Street Journal July 16,2003. |
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