Customer Success Management and account management is about growing and nurturing a client so they increase their business with you, become a reference for you, and even become an evangilist for you. It is taking a customer (one transaction) and turning them into a client (many transactions and more).
Worked with several companies to boost sales and develop or revise marketing materials. Companies retained me for consultive sales and then because of my skills and knowledge was also assigned to revising or creating their marketing materials (including flyers, emails, Facebook, website, and brochures), reviewing and updating legal agreements, and improving their use of a customer relations management (CRM) system to be more efficient and effective.
Consulting is performed for clients who want to make sure their website design and development (by others) is aligned with their goals. Many websites are ineffective because of the design or functionality. Having a website that performs for your goals is a lot better than having a pretty website. True?
When desiring a website, write down the purpose(s) for the website, who the visitors are projected to be, and starting goals. Purpose will define how a website is built and promoted. Goals will tell you if the site is accomplishing it's purpose(s).
Web presence, or how you show up on the web/Internet is a growing field. As the options have grown, so has the complexity in deciding what is best for a business. Should you advertise on Facebook? LinkedIN? Bing? Google? Are your customers Googlers? Yelpers? on Instagram, Facebook, LinkedIN, SnapChat? What is the best way to reach and retain?